This phrase refers to the retail strategy employed by the Church & Dwight Co., Inc., manufacturer of the Arm & Hammer brand, specifically concerning their oral hygiene products sold at Target stores. It encompasses product placement, pricing strategies, promotional activities, and overall market penetration within this specific retail environment. An example would be a special promotional display featuring a discounted price on a new whitening toothpaste variant located in a high-traffic area of a Target store.
Understanding the dynamics of this specific product line within this retail setting is crucial for several reasons. It offers insight into consumer behavior and preferences regarding oral hygiene products, the competitive landscape within the toothpaste market, and the effectiveness of various marketing strategies. Historically, the Arm & Hammer brand has leveraged its baking soda heritage to position its toothpaste products as offering unique cleaning and whitening benefits. Target, as a mass-market retailer with a wide customer base, presents a significant opportunity for reaching a large audience.
